Digital Marketing

It is the promotion of the brand to connect with potential customers and build up the business. For the last few decades, digital marketing is skyrocketing in all business sectors. It makes it easy to drive traffic to the website, and social media pages and to know the target audience.

From Social media to text messages, there are many ways to do digital marketing. Digital marketing can be broadly categorized into eight main sorts which include

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC)
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Marketing Analytics
• Mobile Marketing
• Social Media Marketing

Importance of Digital Marketing

In this modern world, the importance of digital means in the field of marketing is the most. Many small as well as big businesses prioritize digital marketing over other forms of marketing. Some importance of digital marketing are as follows:

1. It helps to reach the brand to the target audience and promote their product or service. 
2. It is cost-efficient and reaches more customers in a short time. 
3. Different campaigns can be run to engage a considerable number of specified audiences.
4. Helps to establish the brand reputation.
5. A huge amount of people are online which is about 42% of the total population. 

Here are the top tools for managing your digital marketing campaigns

1. Google Analytics

It is a tool that helps in tracking websites, and platforms that collect data on how users interact with the website. It is a free web analytics service offered by Google. It has become the most widely used analytics after its launch in 2005. 

Over time Google has been making improvements by adding features, refining its approach, and making the tool essential for small businesses. It provides insight into the website by which the company can have a picture of the audiences visiting the website and they can create a strategy to reach out to the clients following the data.

2. Mailchimp

Mailchimp is an email marketing tool that helps to manage and talk to clients, customers, and interested consumers. With Mailchimp, you can control how your audience experiences your campaign. You can run different campaigns easily and can interact with them without any problem. 

Mailchimp not only offers email marketing but presents other marketing tools for e-commerce, social media, websites, and landing pages. It is preferred by many small businesses as it is forever free and is perfect. It is super user-friendly and flexible. Anyone can send a professional-looking email without any master’s degree. So, it is one of the useful tools in Digital Marketing. 

3. Canva

Graphics play a crucial role in Digital Marketing. An article will look dull without any graphics, pictures, or charts. So Canva is a vital graphic designing tool to design photos, charts, and videos. Canva has 250,000+ free templated from which you can develop innovative designs without any difficulties.

It has an app and you can access it on its website also. It is best to use on a PC as it is easy to use and provides more variation. You can use it to make basic photos for any occasion like social media posts, blog banners, ad photos, and many more. Small businesses that can’t afford to hire a graphic designer can use Canva as it is easy to use and provide many variations. 

4. Google Ads

It is a service that lets businesses run ads and reach customers. With Google Ads, advertisers can run ads focusing on the target audience. There are various ad formats available through the platform including display ads, video ads, search ads, and app ads. It helps to promote business, use to sell products or services. 

Google ads increase traffic to websites. You can create and change your ad campaign at any time. You can choose where to show your ads, set a budget that’s comfortable for you, and can easily measure the impact of your ad. Because of the vast amount of opportunities, Google ads play a huge amount of role in the marketing and development of the company. It creates a lot of possibilities for small firms as they need consumers to sell their products or service in this situation firms can run ads to reach out to many people focusing on the target audience and evolving their firm. 

5. Yoast SEO

Yoast SEO is a must talked plugin used in word press. It helps marketers to optimize their websites and perform better in search results. It makes websites crawlable and findable. It will immediately take care of technical SEO by basically installing it on your website. It is best for beginners as it helps to write better posts and optimize content for focus keywords. 

After the installation of the Yoast SEO plugin on a website it will appear on each of the pages and posts that are created. There are many features of this plugin it helps you with the focus keyword, readability, and social media. A lot of things Yoast SEO does is automated. The first All In One SEO pack plugin of Yoast SEO was created in 2007. 

6. Semrush

It is an SEO tool that does keyword research, runs an SEO audit, and looks for backlinking properties. Digital Marketers from all over the world trust Semrush. It has an immense amount of database i.e.

 20 billion keywords and 808 million domains crawled. 

There are many reasons for using Semrush which includes

• Advanced keyword research
• Generate content ideas
• Analyzes your competitor’s competition
• Preserves your existing content effectively
• Examine your site’s performance

7. Hootsuite

It allows you to view all your social media activity in a single place. It helps to create, publish, schedule, and manage your ads and content from a single dashboard. It helps to maximize the impact of social media marketing. It provides insights into the number of people engaging in social media platforms and helps to focus on business. 

Hootsuite creates a report of the performance by which businesses can improve in the factors where business is lacking. We can schedule and publish content on different social media platforms through a single dashboard that makes it easy to post anything on multiple social platforms. It also helps in building relationships with social media influencers and potential brand advocates.