Email Marketing

It is one of the forms of digital marketing in which mail is used as a form of communicating commercially to an audience. It is best to interact with your audiences directly via email. It involves emailing customers or subscribers to promote a product or service. 

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – @David Newman.

Email marketing can be an effective way of reaching a large audience at a low cost. It helps in reaching out to consumers with just emails which helps in promoting the brand. 

Types of Email Marketing

There are many types of email marketing which are listed below

• Welcome email 
• Automated email
• Event Invitation Email
• Newsletters 
• e-engagement email
• Drip email
• Survey and feedback email
• Promotion email
• Transactional email

Besides this, there are different types of email marketing. 

Best tools for email marketing

To do their best in marketing businesses should use the tools that provide all the necessary things. Some of the tools that are considered the best for doing email marketing are:

• Mailchimp
• GetResponse
• Campaign Monitor
• Drip
• Hubspot 
• ActiveCampaign
• Moosend 

The above-listed tools are the best tools to run campaigns and do better in marketing. It depends upon the objective and goals of the business to use what tools.  Also, budget, features, and usability should be considered before using any device. 

All businesses use email marketing as a part of engaging and promoting their products or services to people. There is much power in email marketing in this digital era which includes:

1. Targeted marketing: It allows businesses to target typical groups of customers who formerly purchased a product or service. This creates an influential way to reach people who are more probable to be curious about your products or services. 
2. Cost-effective: In comparison to other forms of marketing email marketing is somehow cost-effective. It is cheap to run any campaign through emails so it helps to reach our target audience at a low price. For small businesses, it helps to reach more people with low money per message. 
3. Sales advancement: Email marketing helps in improving the sales number. You can feature your product or service in your email and acquire more people. If a person is interested in your content a self-automated email will be sent which helps them to know more about the content. 
4. Quicker results: In comparison to other forms of marketing the results shown by email marketing are way faster and more effective. Businesses will target an audience who are already interested in your product or service so the consumer will respond faster. 
5. Expand Brand Recognition: About 4 billion people use email worldwide which is a lot if email marketing is done in the right way it helps in increasing the brand name. By providing valuable content to your audience they will recognize your brand and share it with their peer group which helps in increasing the number of people and brand name.

Besides this, there are many advantages of using email as a form of marketing. People use email regularly which makes it easier to interact with customers on regular basis. In this digital era, the effectiveness of email in digital marketing can’t be unseen. 

This form of marketing has lots of benefits in digital marketing but we can’t neglect the drawback of this form of marketing. Some of the drawbacks of this form of marketing are: 

• There are a majority of people who don’t check their emails which makes it hard to reach out to them.
• It is extremely competitive as many businesses use this form of marketing.
• There can be design issue emails that can be seen in different formats in androids, iphones, and desktops which can affect conversion rate.
• Personal data of the people can leak. 

These are the major drawbacks of using emails as a form of marketing.