Social Media

It is a platform for sharing thoughts, ideas, and information through virtual-based networks and communities. Individuals and businesses share content and photos regarding their lifestyles or business ideas.

Social media marketing

Social media marketing is a strategy for developing businesses of all kinds. Top business brands like Amazon and Alibaba also use this kind of marketing as it is one of the best marketing strategies to engage more people. Great marketing in social media can bring remarkable success to the company.  

The major social media platforms are Facebook, Instagram, Twitter, Linkedin, and Pinterest. Businesses share articles, blogs, content, and posts about their products or services on social media. Social media marketing doesn’t include only posting on social platforms it is about 

– Optimizing your profiles.

– Posting videos, photos, and blogs about their brands

– Respond to the comments, likes, and shares and monitor them.

Here are a few benefits of integrating social media into your marketing plan 

1. Build brand understanding

When businesses do marketing through social media they engage with many customers which makes the brand known to different people and generate awareness among the people. When people see the ads they will come to know more about the brand and bring up an understanding of the product or service.

Small businesses can use social media platforms to build brand awareness through videos, running ads, or high-quality content. Engaging content makes customers know more about the brand and they suggest it to their friends which helps in brand grasp. 

2. Engagement of target audience

Businesses can keep track of the number of people visiting their websites which makes it easy to know the audience who are interested in the product or service. This helps them to know what part of people visit and how much time on average they spent on the website using different tools.

A key benefit of social media platforms is that we can know different things about the audience. If we use television ads we cannot know much about the people who watch the ads. So, social media marketing engages more amount of people than traditional methods of marketing. Through different tools, businesses can make insight into the website which provides all the necessary information about the audience that helps to grow the business. 

3. Provides an opportunity to tell the story of a brand

Using social media is the best way of sharing your brand’s story and mission. Effective storytelling can help in maintaining a good brand name. Stories can be short and simple depending on what businesses think is more effective. In this modern world, people like innovative ideas and follow things which has a unique factor. If the organization has its own story of the brand it helps greatly in promoting the brand. 

The brand story provides trust to the people. Research shows that the power of descriptive stories attracts people more than that without stories so many brands use their stories to connect with people and make their brand renowned. 

4. Cost Compelling

Social media marketing is way cheaper than other forms of marketing. Businesses can run ads to reach their target audience as well as boost sales. They can try different ad campaigns with which they will know their audience at a decent price. 

For starters, they won’t need to pay any money to post content on social media. As technology is developing in rapidly way businesses rely on digital marketing to raise awareness about their brand. The cost-effectiveness allows small businesses to promote their brand and helps to reach out to more people. 

5. Capture consumer data and develop information

Through social media advertising, businesses can track email addresses, professions, and mobile numbers of people and they can use the data in engagement which increases business. A company can make a strategic idea and can make an effective plan to increase the sales number of the company. 

For instance, a newly established company just promotes a product on its social platform. As the company is new it is hard for them to know about the audience who likes their product. So, social media plays a vital role in this case as it gives all the information about the people who like the product and those who are interested. Then the company can promote the product by targeting the people who show interest in the product. 

Digital Marketing

It is the promotion of the brand to connect with potential customers and build up the business. For the last few decades, digital marketing is skyrocketing in all business sectors. It makes it easy to drive traffic to the website, and social media pages and to know the target audience.

From Social media to text messages, there are many ways to do digital marketing. Digital marketing can be broadly categorized into eight main sorts which include

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC)
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Marketing Analytics
• Mobile Marketing
• Social Media Marketing

Importance of Digital Marketing

In this modern world, the importance of digital means in the field of marketing is the most. Many small as well as big businesses prioritize digital marketing over other forms of marketing. Some importance of digital marketing are as follows:

1. It helps to reach the brand to the target audience and promote their product or service. 
2. It is cost-efficient and reaches more customers in a short time. 
3. Different campaigns can be run to engage a considerable number of specified audiences.
4. Helps to establish the brand reputation.
5. A huge amount of people are online which is about 42% of the total population. 

Here are the top tools for managing your digital marketing campaigns

1. Google Analytics

It is a tool that helps in tracking websites, and platforms that collect data on how users interact with the website. It is a free web analytics service offered by Google. It has become the most widely used analytics after its launch in 2005. 

Over time Google has been making improvements by adding features, refining its approach, and making the tool essential for small businesses. It provides insight into the website by which the company can have a picture of the audiences visiting the website and they can create a strategy to reach out to the clients following the data.

2. Mailchimp

Mailchimp is an email marketing tool that helps to manage and talk to clients, customers, and interested consumers. With Mailchimp, you can control how your audience experiences your campaign. You can run different campaigns easily and can interact with them without any problem. 

Mailchimp not only offers email marketing but presents other marketing tools for e-commerce, social media, websites, and landing pages. It is preferred by many small businesses as it is forever free and is perfect. It is super user-friendly and flexible. Anyone can send a professional-looking email without any master’s degree. So, it is one of the useful tools in Digital Marketing. 

3. Canva

Graphics play a crucial role in Digital Marketing. An article will look dull without any graphics, pictures, or charts. So Canva is a vital graphic designing tool to design photos, charts, and videos. Canva has 250,000+ free templated from which you can develop innovative designs without any difficulties.

It has an app and you can access it on its website also. It is best to use on a PC as it is easy to use and provides more variation. You can use it to make basic photos for any occasion like social media posts, blog banners, ad photos, and many more. Small businesses that can’t afford to hire a graphic designer can use Canva as it is easy to use and provide many variations. 

4. Google Ads

It is a service that lets businesses run ads and reach customers. With Google Ads, advertisers can run ads focusing on the target audience. There are various ad formats available through the platform including display ads, video ads, search ads, and app ads. It helps to promote business, use to sell products or services. 

Google ads increase traffic to websites. You can create and change your ad campaign at any time. You can choose where to show your ads, set a budget that’s comfortable for you, and can easily measure the impact of your ad. Because of the vast amount of opportunities, Google ads play a huge amount of role in the marketing and development of the company. It creates a lot of possibilities for small firms as they need consumers to sell their products or service in this situation firms can run ads to reach out to many people focusing on the target audience and evolving their firm. 

5. Yoast SEO

Yoast SEO is a must talked plugin used in word press. It helps marketers to optimize their websites and perform better in search results. It makes websites crawlable and findable. It will immediately take care of technical SEO by basically installing it on your website. It is best for beginners as it helps to write better posts and optimize content for focus keywords. 

After the installation of the Yoast SEO plugin on a website it will appear on each of the pages and posts that are created. There are many features of this plugin it helps you with the focus keyword, readability, and social media. A lot of things Yoast SEO does is automated. The first All In One SEO pack plugin of Yoast SEO was created in 2007. 

6. Semrush

It is an SEO tool that does keyword research, runs an SEO audit, and looks for backlinking properties. Digital Marketers from all over the world trust Semrush. It has an immense amount of database i.e.

 20 billion keywords and 808 million domains crawled. 

There are many reasons for using Semrush which includes

• Advanced keyword research
• Generate content ideas
• Analyzes your competitor’s competition
• Preserves your existing content effectively
• Examine your site’s performance

7. Hootsuite

It allows you to view all your social media activity in a single place. It helps to create, publish, schedule, and manage your ads and content from a single dashboard. It helps to maximize the impact of social media marketing. It provides insights into the number of people engaging in social media platforms and helps to focus on business. 

Hootsuite creates a report of the performance by which businesses can improve in the factors where business is lacking. We can schedule and publish content on different social media platforms through a single dashboard that makes it easy to post anything on multiple social platforms. It also helps in building relationships with social media influencers and potential brand advocates. 

Digital marketing promotes products and services in diverse media formats such as social media, the internet, and the search engine. It helps to encourage businesses and attract many customers to the website, and social media platforms. 

Return On Investment(ROI)

It is a measure of the profitability of an investment and is typically expressed in percentages. The higher the ROI the more profitable the investment. It is used to compare the efficiency of several different investments. It is an essential tool for investors as it helps them make decisions about where to allocate their capital. 

Way to calculate ROI

There are several manners to estimate ROI but the most standard method of calculating it is 

ROI=(Net gain or Loss/ Initial Investment)100

Net gain or loss is calculated by deducting the initial investment from the final investment. 

For instance, If a company finances $2000 in stock and the value of stock increases by $2200, the net profit is 200 dollars. To calculate ROI $200 is divided by $2000 and multiplied by 100 resulting in an ROI of 20%. 

Several metrics can be used to evaluate the ROI of a digital marketing campaign

1. Conversion Rate: It is the percentage of individuals that are visiting your website and taking your preferred measure, such as buying a product, or filling out a form.

2. Bounce Rate: It is the rate of people visiting just one page of your website. 

3. Cost Per Acquisition: It can be figured out by dividing your marketing costs by the number of sales generated. Many Digital Marketers operate on a cost-per-acquisition model as they only pay for leads or sales based on set goals. 

4. Cost Per Rate: It is the percentage of visitors who clicks on the ad or link on your website. If a company knows its cost per rate then it enables them to know how its marketing actions are functioning and provides insight for creating further strategic and funding decisions. 

5. Average Order Value: Average order Value is a metric that allows marketers to hold the path of profits, and operate income boost. A slight increase in average order value can bring thousand of dollars. 

6. Return on Ad Spend (ROAS): Measuring ROAS helps businesses to know how well their ad campaign has gone. Digital Marketers can know how much money is spent and how much money they gain. Marketers work to the rule of having a 3X return on the investment. 

7. Engagement Rate: It is the total number of people engaging in the content by sharing and commenting on the content. 

Overall, these are the metrics which is used to evaluate the ROI of a digital marketing campaign. By tracking these metrics businesses can optimize their digital marketing techniques by expanding ROI. 

Email Marketing

It is one of the forms of digital marketing in which mail is used as a form of communicating commercially to an audience. It is best to interact with your audiences directly via email. It involves emailing customers or subscribers to promote a product or service. 

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman.

Email marketing can be an effective way of reaching a large audience at a low cost. It helps in reaching out to consumers with just emails which helps in promoting the brand. 

Types of Email MarketingThere are many types of email marketing which are listed below

• Welcome email 
• Automated email
• Event Invitation Email
• Newsletters 
• e-engagement email
• Drip email
• Survey and feedback email
• Promotion email
• Transactional email

Besides this, there are different types of email marketing. 
Best tools for email marketing

To do their best in marketing businesses should use the best tools that provide all the necessary things. Some of the tools that are considered the best for doing email marketing are:

• Mailchimp
• GetResponse
• Campaign Monitor
• Drip
• Hubspot 
• ActiveCampaign
• Moosend 

The above-listed tools are the best tools to run campaigns and do better. It depends upon the objective and goals of the business to use what tools.  Also, budget, features, and usability should be considered before using any device. 
All businesses use email marketing as a part of engaging and promoting their products or services to people. There is much power in email marketing in this digital era which includes:

1. Targeted marketing: It allows businesses to target typical groups of customers who formerly purchased a product or service. This creates an influential way to reach people who are more probable to be curious about your products or services. 
2. Cost-effective: In comparison to other forms of marketing email marketing is somehow cost-effective. It is cheap to run any campaign through emails so it helps to reach our target audience at a low price. For small businesses, it helps to reach more people with low money per message. 
3. Sales advancement: Email marketing helps in improving the sales number. You can feature your product or service in your email and acquire more people. If a person is interested in your content a self-automated email will be sent which helps them to know more about the content. 
4. Quicker results: In comparison to other forms of marketing the results shown by email marketing is way more faster and effective. Businesses will target an audience who are already interested in your product or service so the consumer will respond faster. 
5. Expand Brand Recognition: About 4 billion people use email worldwide which is a lot if email marketing is done in the right way it helps in increasing the brand name. By providing valuable content to your audience they will recognize your brand and shares it with their peer group which helps in increasing the number of people and brand name.

Besides this, there are many advantages of using email as a form of marketing. People uses email on a regular basis which makes it easier to interact with the customers in regular basis. 

Email Marketing

It is one of the forms of digital marketing in which mail is used as a form of communicating commercially to an audience. It is best to interact with your audiences directly via email. It involves emailing customers or subscribers to promote a product or service. 

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – @David Newman.

Email marketing can be an effective way of reaching a large audience at a low cost. It helps in reaching out to consumers with just emails which helps in promoting the brand. 

Types of Email Marketing

There are many types of email marketing which are listed below

• Welcome email 
• Automated email
• Event Invitation Email
• Newsletters 
• e-engagement email
• Drip email
• Survey and feedback email
• Promotion email
• Transactional email

Besides this, there are different types of email marketing. 

Best tools for email marketing

To do their best in marketing businesses should use the tools that provide all the necessary things. Some of the tools that are considered the best for doing email marketing are:

• Mailchimp
• GetResponse
• Campaign Monitor
• Drip
• Hubspot 
• ActiveCampaign
• Moosend 

The above-listed tools are the best tools to run campaigns and do better in marketing. It depends upon the objective and goals of the business to use what tools.  Also, budget, features, and usability should be considered before using any device. 

All businesses use email marketing as a part of engaging and promoting their products or services to people. There is much power in email marketing in this digital era which includes:

1. Targeted marketing: It allows businesses to target typical groups of customers who formerly purchased a product or service. This creates an influential way to reach people who are more probable to be curious about your products or services. 
2. Cost-effective: In comparison to other forms of marketing email marketing is somehow cost-effective. It is cheap to run any campaign through emails so it helps to reach our target audience at a low price. For small businesses, it helps to reach more people with low money per message. 
3. Sales advancement: Email marketing helps in improving the sales number. You can feature your product or service in your email and acquire more people. If a person is interested in your content a self-automated email will be sent which helps them to know more about the content. 
4. Quicker results: In comparison to other forms of marketing the results shown by email marketing are way faster and more effective. Businesses will target an audience who are already interested in your product or service so the consumer will respond faster. 
5. Expand Brand Recognition: About 4 billion people use email worldwide which is a lot if email marketing is done in the right way it helps in increasing the brand name. By providing valuable content to your audience they will recognize your brand and share it with their peer group which helps in increasing the number of people and brand name.

Besides this, there are many advantages of using email as a form of marketing. People use email regularly which makes it easier to interact with customers on regular basis. In this digital era, the effectiveness of email in digital marketing can’t be unseen. 

This form of marketing has lots of benefits in digital marketing but we can’t neglect the drawback of this form of marketing. Some of the drawbacks of this form of marketing are: 

• There are a majority of people who don’t check their emails which makes it hard to reach out to them.
• It is extremely competitive as many businesses use this form of marketing.
• There can be design issue emails that can be seen in different formats in androids, iphones, and desktops which can affect conversion rate.
• Personal data of the people can leak. 

These are the major drawbacks of using emails as a form of marketing. 

Join PHP with WordPress Training in Skill Training Nepal

PHP with WordPress Training in Kathmandu 

WordPress is a content management system that is written in PHP. It is used to maintain blogs, content, and websites. WordPress feature includes plugins, and themes. Many new plugins can be used to write SEO-friendly content in WordPress.

PHP with WordPress training in Nepal is becoming popular as the world is modernized and businesses were digitalized which involves promoting on different digital platforms. It is essential to learn to use WordPress as many important things were done by using this thing. To be good at using WordPress you need to have an idea about PHP. So, Skill Training Nepal provides training in PHP with WordPress at an affordable price. 

PHP with WordPress Training Centre in Nepal- Skill Training Nepal

About 810 million websites use WordPress as of 2022. As this many website uses WordPress there is a great career opportunity in doing PHP with WordPress. Doing PHP with WordPress opens a gate of opportunities for you in the digital marketing field.

Many IT centers provide training in PHP with WordPress among them Skill Training Nepal is one of them. Skill Training Nepal has provided quality education in the last 2 years. We are trusted by the students as our studying mainly focuses on practicals than theoretical way.

PHP with WordPress is the most preferred course designed by Skill Training Nepal. Skill Training Nepal has well-qualified tutors to provide students with quality education.

Benefits of PHP with WordPress Training in Nepal

By completing the training in PHP with WordPress students will be able to have a clear idea about WordPress development which provides a lot of opportunities. Besides this, there are many benefits of doing PHP with WordPress training in Nepal: 

• High job possibilities.
• You can set up and manage a WordPress account
• Quick and easy to learn
• Many projects can be found.

Benefits of joining Skill Training Nepal for PHP with WordPress Training

Skill Training Nepal is a reliable center for acquiring education in PHP with WordPress Training. Many centers provide training in PHP with WordPress. But why choose us? Because of the following reasons

• Well-qualified professors.
• Practically oriented classes.
• Internship and job placements to deserving candidates.
• Live projects
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• Online and offline classes are available

Career opportunity after completion of PHP with WordPress Training

Those students who have completed training in WordPress will have lots of career options in different fields. Some of the career opportunities that students find are as follows

• Content Marketing Manager
• WordPress Developer
• PHP WordPress Developer
• CMS Developer 
• Plugin and theme developer

There are various career opportunities in this sector and many businesses hire people who have knowledge of this training.